Est. 1990 · Dubai, UAE
Mamlakat Group is a diversified holding company spanning fragrance, lifestyle, digital commerce and logistics — serving customers in over 120 countries.
About the Group
Inspired by the Arabic word "Mamlakat," meaning Kingdom, the Group represents trust, scale and long-term vision. Mamlakat Group is the holding entity overseeing a portfolio of independent brands and ventures.
Headquartered in Dubai, UAE, the Group operates across fragrances, logistics, e‑commerce and real estate — serving regional and international markets with the same discipline that built its first fragrance house.
Founder's Message
Mamlakat Group was founded on a belief that true success lies in combining heritage with vision, and quality with accessibility.
From regional trade to strong brands across fragrances, lifestyle, logistics and commerce — the Group has grown with purpose and discipline. Each venture reflects our core values: integrity, consistency and long‑term thinking.
Our History
Mr. Saeed Al‑Badri enters the perfume industry in Shorja Souq, Baghdad, developing deep expertise in fragrance blending and trade.
Expansion of regional operations and establishment of strong wholesale and supplier networks across Middle Eastern markets.
Founding of Mamlakat Al Oud in Dubai, with a clear vision to offer high‑quality, luxurious fragrances at accessible prices.
Rapid growth in product range and geographic reach, strengthening the brand's presence in regional and international markets.
Launch and development of additional fragrance and lifestyle brands, supported by growing export and distribution capabilities.
Expansion into logistics and trade operations to support high‑volume global distribution and operational efficiency.
Formalization of Mamlakat Group as a diversified holding entity serving customers across 120+ countries.
Mission
To build, manage and grow a diversified portfolio of strong brands that deliver high‑quality products and consistent value — honoring heritage while embracing innovation.
Vision
To be admired for excellence in fragrance creation, leadership in international trade, and strategic investment across diversified sectors.
Group Structure
Group Milestones
Get in Touch
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